TRonTR

March 26, 2008

How a marketing guy bought the hype on bio fuels

Filed under: Environment,Lifestyle,Social Justice — Tony @ 11:56 am
Tags: , ,

corn.jpgMarch 24 The UN’s Food and Agricultural Organization (FAO) warned about the risks posed by agro fuel production What a shock when today Bloomberg reported that Robert Watson, the U.K.’s chief environment scientist is calling for a delay in policies to increase the use of the biofuels pending tests into the sustainability of the alternative fuels.

It seems with all my experience in marketing I had bought the hype. I started to change my mind on biofuels when I read articles about global basic food price rises and saw the price rises it in my supermarket. What finally changed my mind was the recent debates in the UN Assembly debate on Climate Change in New York. There the debate about  biofuel food vs. fuel was framed starkly as   “people literally will starve to death in parts of the world, it always happens when food prices go up.

He is right.

Even Richard Branson of Virgin Atlantic the the man who has a great deal to lose since he is so vested in the idea of biofuels (see links below) now says he regrets investing in ethanol for financial and environmental reasons. Time to go Hydrogen?

See Below:

All of that criticism comes just weeks after a Science magazine study says biofuels can be twice as harmful as gasoline .

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