According to the highly respected Campaign For “A commercial Free CHildhood “Webkinz.com, the most visited virtual world for children in the United States, has quietly begun targeting children with outside advertising.
The site is already commercial – in order to subscribe to it, children must buy a Webkinz toy that comes with a special code. But apparently this wasn’t enough for Ganz (the makers of Webkinz) Ganz is now selling their young users to advertisers. According to the “CAMPAIGN FOR A COMMERCIAL FREE CHILDHOOD Ganz didn’t bother to inform parents, many of whom purchase Webkinz toys for their children expecting that the website will be free of outside advertising and links. These are serious allegations that Ganz is choosing to maximize profits at the expense of parents’ trust and children’s wellbeing.