March 30, 2008

Advertising on Webkinz ????

According to the highly respected Campaign For “A commercial Free CHildhood, the most visited virtual world for children in the United States, has quietly begun targeting children with outside advertising.

The site is already commercial – in order to subscribe to it, children must buy a Webkinz toy that comes with a special code. But apparently this wasn’t enough for Ganz (the makers of Webkinz) Ganz is now selling their young users to advertisers. According to the “CAMPAIGN FOR A COMMERCIAL FREE CHILDHOOD Ganz didn’t bother to inform parents, many of whom purchase Webkinz toys for their children expecting that the website will be free of outside advertising and links. These are serious allegations that Ganz is choosing to maximize profits at the expense of parents’ trust and children’s wellbeing.



  1. Another good idea gone wrong.

    Comment by Garry — March 30, 2008 @ 8:31 pm

  2. Yup another idea has gone wrong. I must admit I am amazed when anyone..politician…or company like Ganz and its product Webkinz engineers their own demise. What are they thinking ?
    They probably thought only of the dollar and they forget about the intangibles like “Trust” and they forgot that the key to maintaining a relationship is trust. It will be interesting to see what they do to regain the trust of parents.
    Its a sad story. When you betray trust you go out the back door.

    Comment by trontr — March 30, 2008 @ 10:57 pm

  3. Maybe but at this point I don’t think they care much about trust or going out the back door. They have millions of kids already hooked on their products.

    Comment by Garry — March 31, 2008 @ 6:00 pm

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