August 8, 2008

$1,618,600,000 to promote food and beverages to kids

Kids Food

Kids Food

The number in the headline is obscene and morally repulsive. Big industries have truly lost their heads.

I will comment on this in the next few days.  Until then thanks to the website Daily Kos the story is out there and well told.   Michele Simon has written an excellent article “It’s Official: Big Food Targets Kids”

“It’s a rare day when I think the Federal Trade Commission has actually performed a valuable public service and lived up to its motto, “For the Consumer.” But last week, the agency charged with protecting us from unscrupulous marketers (among other corporate aggression) released a landmark report on food marketing to children. At the request of Congress, FTC subpoenaed 44 food and beverage companies to find out just how much money is spent targeting youth with food marketing. While the recommendations are worthless (more on that later), the data is priceless.”

Its an essential read READ MORE


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