TRonTR

September 4, 2008

Cradle to Grave – Marketing to Kids

As a marketer one thing that absolutely makes me cringe is marketing to kids.  Its so manipulative and oh so  calculated.  The goal is to manipulate kids as marketing influences on their parents and to get kids hooked on brands from “cradle to grave”.  Its simple get kids when they are vulnerable and  plastic and they will be imprinted for life,   If you have the time spare a moment and watch this out take of  Lucy Hughes explaining  what marketing to kids is all about.  Its honest and  very revealing and bang on the money.

Its  a little hidden gem about marketing  to kids.  When I watched it I yelled  “Gotcha”  because this video   brilliantly illustrates how ethics and marketing to kids are two different sensibilities.

Looking forward to comments on marketing to Kids

Highly Recommended ****** etc.

For background information on marketing to kids I recommend.

www.commercialfreechildhood.org

March 30, 2008

Advertising on Webkinz ????

news-flash-google-webkins.jpg
According to the highly respected Campaign For “A commercial Free CHildhood Webkinz.com, the most visited virtual world for children in the United States, has quietly begun targeting children with outside advertising.

The site is already commercial – in order to subscribe to it, children must buy a Webkinz toy that comes with a special code. But apparently this wasn’t enough for Ganz (the makers of Webkinz) Ganz is now selling their young users to advertisers. According to the “CAMPAIGN FOR A COMMERCIAL FREE CHILDHOOD Ganz didn’t bother to inform parents, many of whom purchase Webkinz toys for their children expecting that the website will be free of outside advertising and links. These are serious allegations that Ganz is choosing to maximize profits at the expense of parents’ trust and children’s wellbeing.

PLEASE COMMENT

March 29, 2008

CAMPAIGN FOR A COMMERCIAL-FREE CHILDHOOD

campaign-for-a-cemmercial-free-cvhildhood.jpgAs a marketer with a long track record I find marketing to children is questionable to say the least. To keep up with the debate and keep myself balanced in my marketing and advertising practice I rely on the” Campaign For A Commercial-Free Childhood”. The Campaign For A Commercial-Free Childhood is the result of an innovative conference which was held in 1999 at Howard University. The conference brought together a diverse and interdisciplinary group of activists, academics, educators and health care providers concerned about the corporate influences on children. One year later, a number of conference attendees gathered in New York City to protest the Golden Marble Awards, the af1.jpgadvertising industry’s celebration of marketing to children. No surprise with ads like this being placed in the market A year later the
Campaign For A Commercial-Free Childhood was born as a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration.

Essential Reading

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