As a marketer with a long track record I find marketing to children is questionable to say the least. To keep up with the debate and keep myself balanced in my marketing and advertising practice I rely on the” Campaign For A Commercial-Free Childhood”. The Campaign For A Commercial-Free Childhood is the result of an innovative conference which was held in 1999 at Howard University. The conference brought together a diverse and interdisciplinary group of activists, academics, educators and health care providers concerned about the corporate influences on children. One year later, a number of conference attendees gathered in New York City to protest the Golden Marble Awards, the advertising industry’s celebration of marketing to children. No surprise with ads like this being placed in the market A year later the
Campaign For A Commercial-Free Childhood was born as a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration.
I teach a marketing class and last night I blew the neural pathways of most of my students by injecting the thought that beauty is there in age, lines in the face, worn skin, and white hair.
It was a hard sell so to add to their confusion I had brought along two swatches of area rugs. One machine made and a spectacular piece of elaborately patterned Italian design.It had a sheen and plushness and sculpting that Michelangelo could have taught
Then I pulled out a had knotted 400 kpi silk and wool rug. It wore its years very well considering its forty full traffic years.
What do you think they thought? PS I will give away a free Persian runner for the best analysis or similar story. The runners can be seen at Rugman.com