As a marketer one thing that absolutely makes me cringe is marketing to kids. Its so manipulative and oh so calculated. The goal is to manipulate kids as marketing influences on their parents and to get kids hooked on brands from “cradle to grave”. Its simple get kids when they are vulnerable and plastic and they will be imprinted for life, If you have the time spare a moment and watch this out take of Lucy Hughes explaining what marketing to kids is all about. Its honest and very revealing and bang on the money.
Its a little hidden gem about marketing to kids. When I watched it I yelled “Gotcha” because this video brilliantly illustrates how ethics and marketing to kids are two different sensibilities.
Looking forward to comments on marketing to Kids
Highly Recommended ****** etc.
For background information on marketing to kids I recommend.