April 9, 2008

How I got a teens respect

Filed under: Lifestyle,Marketing,Marketing to Kids — Tony @ 5:20 pm
Tags: ,

My apologies if you find this odd. I am in the middle of bad cold so my writing will be on and off for the next few days. (I have recycled this article over from TRonMarketing-its got a sting) Anyhow- My neighbors spotted teenager asked me about cool adds and I pulled out the well known mustached milk adds. He is after all a key market segment. His comment “whatever” told it all.
Since that humiliating experience I have been on a mission to catch his attention. A few days ago I heard about the California Milk Campaign which tries irony. Think shades of Spinal Tap and a retro young ironic hip cool vibe? Who would have thought to put milk inside a guitar? In the hands of a musical phenom by the name of White Gold?
And you may ask what was the spotted ones response. Coool or something like that. Anyway it seems irony is the new cool. I am cool again.


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