My apologies if you find this odd. I am in the middle of bad cold so my writing will be on and off for the next few days. (I have recycled this article over from TRonMarketing-its got a sting) Anyhow- My neighbors spotted teenager asked me about cool adds and I pulled out the well known mustached milk adds. He is after all a key market segment. His comment “whatever” told it all.
Since that humiliating experience I have been on a mission to catch his attention. A few days ago I heard about the California Milk Campaign which tries irony. Think shades of Spinal Tap and a retro young ironic hip cool vibe? Who would have thought to put milk inside a guitar? In the hands of a musical phenom by the name of White Gold?
And you may ask what was the spotted ones response. Coool or something like that. Anyway it seems irony is the new cool. I am cool again.
Respect.
April 9, 2008
How I got a teens respect
April 8, 2008
April 6, 2008
Adventurers and Cache
Sunday is for reflection and today I came across a gem of technology trivia.
Cache which we know is temporary storage entered English in the 17th century from highly volatile but very proud crews of Canadian French and Indian adventurers called Voyageurs. The Voyageurs piloted huge canoes deep into the Canadian north. Those trips were long and required a lot of energy so the Voyagers placed along the way secret “cachers” of food. And thats how cache- as a on demand reserve entered our technology vocabulary – riding on a canoe.
Who would have guessed?
“Dance With the Tiger,” a Sunday Meditation
Its Sunday and its a good time to take time out and meditate on life, inspiration and how to grab it. Often that is not easy. My advice is try an article thats in this weekends Sunday New York times written by Johnny Cash’s daughter Rosanne Cash ” Measure for Measure” how to write songs and other mysteries”.
Its a story of her own loss and pain, which she like her father has had in spades. In January she experienced the loss of her friend John Stewart (”Daydream Believer,” “Gold,” “California Bloodlines”).
She recounts John Stewart “used to say to me, upon hearing a new song of mine that he thought might be too perfect or careful or contrived, either lyrically or structurally, “But where’s the madness, Rose?” His belief in songs, and his sense of liberation and expansion when he approached writing, was deeply inspiring. John showed me that songs were the expression of the essential language that all other languages hinged upon. When I first began to know him, I felt that I had been speaking with a vocabulary of 200 words, and in a few months he taught me 10,000 more.
Rosanne Cash took John Stewart’s advice and let a little madness, paradox and uncertainty into her life and the result was “Dance with the Tiger” (1990) . Read her article first and see what takeaways you will get for drawing inspiration in the lifelong “Dance with the Tiger of Life”