According to the highly respected Campaign For “A commercial Free CHildhood “Webkinz.com, the most visited virtual world for children in the United States, has quietly begun targeting children with outside advertising.
The site is already commercial – in order to subscribe to it, children must buy a Webkinz toy that comes with a special code. But apparently this wasn’t enough for Ganz (the makers of Webkinz) Ganz is now selling their young users to advertisers. According to the “CAMPAIGN FOR A COMMERCIAL FREE CHILDHOOD Ganz didn’t bother to inform parents, many of whom purchase Webkinz toys for their children expecting that the website will be free of outside advertising and links. These are serious allegations that Ganz is choosing to maximize profits at the expense of parents’ trust and children’s wellbeing.
As a marketer with a long track record I find marketing to children is questionable to say the least. To keep up with the debate and keep myself balanced in my marketing and advertising practice I rely on the” Campaign For A Commercial-Free Childhood”. The Campaign For A Commercial-Free Childhood is the result of an innovative conference which was held in 1999 at Howard University. The conference brought together a diverse and interdisciplinary group of activists, academics, educators and health care providers concerned about the corporate influences on children. One year later, a number of conference attendees gathered in New York City to protest the Golden Marble Awards, the advertising industry’s celebration of marketing to children. No surprise with ads like this being placed in the market A year later the
Campaign For A Commercial-Free Childhood was born as a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration.
The advertising giant Leo Burnett has posted a You Tube video titled “Future Trends in Advertising. No surprise but Ben Hourahine, Futures Editor at Leo Burnett in London sees a world even more cluttered with visual stimulus where there will be screens everywhere and ads are going to follow you around like a bad memory. So according to Leo Burnett, you can look forward to even more urban spam and a lot less time to appreciate things not pasted with a logo.
Seems to me Ben Hourahine vision and predictions are upon us already. I see a backlash and protest movement coming.
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The Democratic battle between Barack Obama and Hillary Clinton is a classic marketing “Ding Dong Battle ” I say marketing because thats exactly what it is happening right now. What we are witnessing is a crafted media battle and political strategy . Don’t miss the point at this stage in a long battle we the citizens are excluded. Right now the facts have been shoved into the background. I don’t think you will disagree!
Can you hear what Hilary Clinton or Barack Obama is saying above the medias chatter.? These are two bright people with huge ideas and once again the media and political process has been trivialized by the media and political process that we are addicted to.
Pray tell me. How can one reduce this classic Clinton and Obama battle to ” Here comes Barrack and here cames Hillary”. In the name of all the Gods (fill in your religion) what happened to declaring ideas.
Its sound bites folks. Lets demand more. Lets demand debates that are not media orchestrated. Lets chose the moderator. Lets chose the questions. Let the panel of experts be elected online, by phone and by the listeners. Lets see how democracy is supposed to work.
PS: Hillary Clinton is home in New York. Barack Obamais also on holiday. R est up and come out swinging with ideas… We the citizens demand it
Go figure two Jewish guys changed Americas eating habits to bacon. Its true and its funny. Years ago in the mid 1930’s Americas consumption of bacon was slipping. It was a busy time and most happy workers just grabbed toast and coffee for breakfast.
So what do you do as a client in a declining market. Well you call a PR guy and you try and shift the publics perception of the brand. Edward Bernays did that in a big way and he rearranged the bacon world for his client the Beech- Nut Packing Company (Useful links: The Museum of Public Relations, Edward Bernays). What is truly fascinating is how Bernays used his Uncle Sigmund Freud’s ideas to help convince the public that bacon and eggs was the true all-American breakfast.
He took Freud’s complex ideas on people’s unconscious, psychological motivations and applied them to the new field of public relations.
Just click on image and listen to the story on National Public Radio of a “A Hearty Breakfast”. Its a fascinating talk. Edward Bernays
Tomorrow I will post how Bernays used Freud’s ideas and changed marketing and public relations for ever. And why your cholesterol is so high !!
How does one create a personal brand in the age of Google, Face Book and zillions of social networks?? The key to growing and building your personal brand is like any form of branding, is all about authenticity.
And here is where we need the most help. I am putting together a toolbox for developing your “Personal Brand”. In it will be links to some of the best tools on Personal Branding.
Here is one. Recordings of “A Brand You World – 2007 Global Telesummit”. You may find a full description of each teleseminar and speaker through the categories on this blog: Teleseminars for Careerists, Teleseminars for Entrepreneurs, and Teleseminars for Talent Managers.
Have Fun and please add links that you found useful.
Its very possibble thatHillary Clinton will lose. It seems unimaginable as she is instantly recognizable and has tons and tons of experience. But she is sliding. Imagine being her adviser. As any good brand strategist you would weight her brand equity against her performance.
What to do?. Do you bet the farm on her equity, hope for the best and plow in more money or do you change her path entirely and change her brand. You have nothing to lose Hillary your brand is not resonating. Seems to me Barack Obama has resonated with the public. Hillary take a few cues from him. Step out of it and redefine yourself. Remember what Cadillac did and how they changed their frumpy image?. They stepped out of the past and repositioned themselves and they won.
Unlike Seth Godin who in an article “Sunk costs, quitting and the value of your brand” said you should quit. I believe he got it wrong. Here is my advice. Hillary you have equity in spades. Use it well and grow it with change.
Go for it.